💸 RateCalc
Free tool for freelancers, consultants, and solo service businesses

Stop guessing what to charge.

RateCalc turns your income goal into a realistic hourly and day rate, with taxes, expenses, vacation, sick days, and non-billable time included.

Good for
Designers
Good for
Developers
Good for
Writers & consultants
Quick preview
Recommended rate
Live
Hourly
Day rate
Annual gross target
Billable days
This is a baseline, not a ceiling. If your niche, speed, or outcomes are above average, charge above the calculator.

Freelance rate calculator

Enter your target income and real working constraints.

Your target price floor

Hourly rate
Day rate
Week
Month
Gross target

Breakdown

Revenue before tax
Tax allowance
Available work days
Billable days after overhead
Billable hours per year

How to use this number

  • • Treat this as your minimum sustainable rate, not your premium rate.
  • • Raise the number for rush work, niche expertise, or outcomes-based projects.
  • • If clients resist, fix positioning first. Discounting is usually the wrong move.

Reality check benchmarks

These aren’t promises. They’re directional examples to help sanity-check your result.

Generalist
$45–$75/hr

Newer freelancers or broad service offers competing on speed and reliability.

Mid-market specialist
$80–$140/hr

Strong portfolio, clear niche, decent pipeline, fewer commodity clients.

Premium operator
$150+/hr

High-stakes problems, fast execution, proven outcomes, strategic advisory.

1

Set your target

Use the annual income you actually want to take home, not the number that feels safe.

2

Account for reality

Taxes, admin work, holidays, and downtime are what make most freelancers undercharge.

3

Price with confidence

Take the output and package it into day rates, retainers, or outcome-based proposals.

FAQ

No. It’s your minimum sustainable baseline. Strong positioning, niche expertise, and higher-stakes projects justify higher pricing.

Because freelancers rarely bill 8 clean hours a day. Admin, calls, marketing, and revisions eat time. Ignoring that is how rates get too low.

Yes. The calculator gives both hourly and day-rate outputs so you can price whichever way fits your service.

Designers, developers, writers, marketers, consultants, and any solo service business that sells time or expertise.

Know your floor. Charge above it.

Use RateCalc to get grounded, then package your offer around the value you create.